Friday, December 21, 2007

Well-Designed User Interface is Critical in Enterprise Software Buying

The importance of UI to enterprise software ...

"Enterprise software vendors should make user interface design a higher priority if they want customers to consider purchasing a replacement or upgrade to their enterprise software applications. That is the conclusion of a recently-commissioned study on user interfaces conducted by Forrester Consulting on behalf of Lawson Software (Nasdaq:LWSN ChartNewsNews).

Forrester surveyed 230 chief information officers, information technology directors and information technology managers to determine if an enterprise application´s user interface affects their organization´s software buying decisions and business productivity. The study found 82 percent of respondents consider an enterprise software application´s user interface a determining factor when deciding to replace their enterprise software applications. In addition, 90 percent of respondents identify user interface as a priority when purchasing an addition to their existing enterprise application infrastructure.

According to the study, information technology executives see a high correlation between the quality of the user interface and business productivity. In fact, 86 percent of respondents deem an application´s user interface a primary reason for business productivity improvements. 84 percent of respondents state that a well-designed user interface decreases error rates, and 76 percent of those surveyed assert that a good user interface reduces user support requests.

"We´ve found that while a basic browser interface may be easy to deploy and simple for many casual users, it´s not actually enough for employees who spend a lot of time interacting with enterprise applications," said Dean Hager, senior vice president of product management for Lawson. "The fact is that most employees expect a richer user experience, and that has led us to re-think interface design in a very comprehensive way.""    (Continued via Wallstreet Online)    [Usability Resources]

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