Thursday, January 24, 2008

Design Future: Passionate, Self-Interested Design May Be Tomorrow Designer Best Path

An uncompromising design trend: passionate, self-interested design ...

"Design scientifically or design for yourself? Design for a specified and scientifically identified marketing target or design for your own pleasure and usefulness? Two really great questions. But to evaluate what may be the very best possible answer to both, I think you need to see beyond design philosophy and into economy and market changes, which are now led by early movers and avant-garde designers on the web.

In a long-tail economy, where the loss of shelf space and finite inventories has given rise to new niche industries, to increased and deeper differentiation of products and to opportunities for many small producers to become sustainable without the need for hugely-sized audiences, it may be best indeed to design for yourself without compromises rather than design for a gradually fading mass-audiences.

The word of the game today is personalization. There is no more need to have a design or product that fits the needs of millions. Economies of scale have changed. Production and transportation costs have changed. Digital products have near zero inventory, stocking and delivery costs.

The need to design for the lowest common denominator while appealing to the largest possible number of people is gradually coming to an end.

The future, if we can make it through, is all about designing around designers true needs and passions. Vocational design? No, but certainly a healthy comeback to design roots, where design is not created to sell more of the same to the largest number of people while strictly looking at the economic return of this but, is done on the impulse and personal need to create something useful to improve or make more accessible something that is already there.

Design personas, are visual and text based artifacts which help design agencies and their clients to reference and communicate more effectively about their target audiences by prototyping imaginary individuals (personas), which are described and pictured in high detail, while being built on statistical or reference data about the target group the product is being designed for.

Personas can be indeed a great design tool to help designers communicate more effectively with their customers, facilitating the design and evaluation process by virtue of creating a somewhat more realistic point of reference that should help in getting away from personal, emotional and ego-driven design choices to a more rational, scientific and shareable design approach."    (Continued via Robin Good)    [Usability Resources]

Passionate Design - Usability, User Interface Design

Passionate Design

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