Thursday, January 24, 2008

User Experience in India

UX developments in India ...

"The usability and user experience communities of practice are experiencing great growth and have emerged in countries throughout the world. These developing practices have brought about a huge economic boom in the UX market as both customers and clients are beginning to understand the business benefits they bring. In India, we have undoubtedly seen the growth of these practices. Indian UX companies are delivering designs that satisfy users’ needs to their clients.

This article shares some experts’ thoughts on the Indian UX market. Through interviewing several international UX experts, I have gained deeper insights into the growth of user experience in India and its future development path from here. These insights have changed my perspective, my beliefs, and the way I think.

Whether you are an individual contributor, manager, or the CEO of a company, you need to know what is happening in the larger world of UX. If you want to learn about the culture and the growth of user experience in India, this article is for you.
The Birth of User Experience in India

As most companies became aware of the emerging UX market in India, in 1999, several companies like Cognizant, Honeywell, Oracle, Phillips, Siemens, and so on, had already begun establishing their operations in India. With the potential these multinational companies offered, Indian software companies like Infosys and MindTree Consulting Ltd. took the opportunity to globally integrate their offerings as well.

Soon after 2000, several user experience and research-oriented companies like Design For Use, Human Factors International, Kern Communications Pvt. Ltd., and Onward Research began to realize their missions to engage users and satisfy user needs.

User experience began in India with just a few people who were excited about the idea of user experience design. The creativity this practice brought to India engaged engineers as well as designers, who began focusing and specializing in vertical markets. Today, there are almost 5000 designers and analysts working in the Indian UX industry who are providing business value to customers.
Our Primary Focus: The Delivery of Services That Drive Revenues

“Few companies practice an entire usability lifecycle, as the focus of clients is mostly on heuristic evaluations and usability testing.”

With respect to the varied product domains that exist, several Indian UX companies have found that the financial domain seems to bring in the most revenue. “The market is an important factor that influences the inflow of business in the industry. Soon after the dot-com crash, our clients have found the essence of user experience in the financial domain that seems to be widely taking advantage of our expertise,” says Sarit Arora, Project Director at Human Factors International. “In fact, Indian banks like ICICI have now begun to consider user experience design after they have recognized that the financial domain seems to be integrating such services. But the Indian consumers don’t seem to demand user friendly technology as compared to the global market.” Companies like Intuit thrive on the value the financial domain provides, as they primarily concentrate on the delivery of user-centered design to their customers."    (Continued via UXmatters)    [Usability Resources]

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