Wednesday, February 20, 2008

In-Stat Survey Finds Current Converged Mobile Devices Fail to Compel Users

The simplicity wars get some help ...

"The conventional wisdom within the portable device industry is that consumers have a preference to use converged devices, meaning single devices that combine the functionality of previously separate devices, reports In-Stat (http://www.in-stat.com). But the idea that there will be wholesale adoption of a device that simply combines multiple devices is unrealistic, the high-tech market research firm says. A recent In-Stat survey of US businesspeople shows that users tend to remain loyal to older technology, and employers are reluctant to force the issue.

“On the other hand, once a converged device proves to offer additional value and technological obstacles are addressed, adoption progresses relatively quickly,” says Bill Hughes, In-Stat analyst. “The smartphone is a successful example of a converged device where a single device combines a PDA computing device and a mobile phone. In this case, the smartphone offers a benefit to the user in the form of real-time data, typically wireless email.”

Recent research by In-Stat found the following:

* One positive sign of progress in convergence is that 8% of road warriors, businesspeople who travel frequently, have given up a desk phone to rely solely on their mobile number.
* Before employers can insist that employees use fewer devices, manufacturers need to address battery life and ergonomics issues for portable devices.
* The survey shows that many more users prefer to carry redundant devices than chose to have a single telephone number and a single computing device."    (Continued via Yahoo! Finance)    [Usability Resources]

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