Wednesday, February 06, 2008

Subject to Change: creating great products and services for an uncertain world

Designing for a great UX ...

"While I still have great appreciation and admiration for the field of graphic design—the simple fact is that I have a tough time relating to many aspects of it. I haven't looked at an an issue of Communication Arts in years and AIGA becomes less relevant to me as digital media continues to evolve.

But, I will be adding this to my short list of books to read:

Co-written by several folks from design consultancy Adaptive Path, the chapters include:

CHAPTER 1
THE EXPERIENCE IS THE PRODUCT
“How do we deliver great products and services in an uncertain world? The thing to keep in mind, not just in the abstract, but truly and viscerally, are your customers and their abilities, needs, and desires.”

CHAPTER 2
EXPERIENCE AS STRATEGY
“All that matters to customers is their experience.” Therefore firms need a plan for the experiences they will offer, a plan so strong that it will guide decisions on how the experiences are marketed, maintained, and managed.

CHAPTER 3
NEW WAYS OF UNDERSTANDING PEOPLE
“We must understand people as they are rather than as market segments or demographics.” A new model for understanding your customers more completely and more realistically—the basis of an experience strategy."    (Continued via Logic+Emotion)    [Usability Resources]


Subject To Change: Creating Great Products & Services for an Uncertain World


Recommended Book


Check-out more books at Usernomics.

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