Friday, March 14, 2008

The Evolution of Tech Companies’ Logos

The evolution of tech logos ...

"You’ve seen these tech logos everywhere, but have you ever wondered how they came to be? Did you know that Apple’s original logo was Isaac Newton under an apple tree? Or that Nokia’s original logo was a fish?

Let’s take a look at the origin of tech companies’ logos and how they evolved over time:

In 1982, forty-something programmers John Warnock and Charles Geschke quit their work at Xerox to start a software company. They named it Adobe, after a creek that ran behind Warnock’s home. Their first focus was to create PostScript, a programming language used in desktop publishing.

When Adobe was young, Warnock and Geschke did everything they could to save money. They asked family and friends to help out: Geschke’s 80-year-old father stained lumber for shelving, and Warnock’s wife Marva designed Adobe’s first logo.

In 1976, Steve Wozniak and Steve Jobs ("the two Steves") designed and built a homemade computer, the Apple I. Because Wozniak was working for Hewlett Packard at the time, they offered it to HP first, but they were turned down. The two Steves had to sell some of their prized posessions (Wozniak sold his beloved programmable HP calculator and Jobs sold his old Volkswagen bus) to finance the making of the Apple I motherboards.

Later that year, Wozniak created the next generation machine: Apple ][ prototype. They offered it to Commodore, and got turned down again. But things soon started to look up for Apple, and the company began to gain customers with its computers.

The first Apple logo was a complex picture of Isaac Newton sitting under an apple tree. The logo was inscribed: "Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone." It was designed by Ronald Wayne, who along with Wozniak and Jobs, actually founded Apple Computer. In 1976, after only working for two weeks at Apple, Wayne relinquished his stock (10% of the company) for a one-time payment of $800 because he thought Apple was too risky! (Had he kept it, Wayne’s stock would be worth billions!)"    (Continued via Neatorama)    [Usability Resources]

Evolution of Apple Logo - Usability, User Interface Design

Evolution of Apple Logo

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