Thursday, March 20, 2008

IPhone Users Love That Mobile Web

High usability leads to high usage ...

"The last thing anyone wants to do is to give iPhone users another chance to crow about their phone’s slick interface and seamless connection to the Web. But, until now, little was known about the media habits of iPhone users and how they have diverged from the activities of mere mortals who own run-of-the mill smartphones and regular mobile phones.

Tuesday, M:Metrics, a measurement firm that studies mobile media, has released a survey of iPhone users six months after the device was released to long lines and nearly unending fanfare.

The results, from a January survey of more than 10,000 adults, are somewhat dramatic. 84.8 percent of iPhone users report accessing news and information from the hand-held device. That compares to 13.1 percent of the overall mobile phone market and 58.2 percent of total smartphone owners – which include those poor saps with BlackBerries and devices that run Windows.

The study found that 58.6 percent of iPhone users visited a search engine on their phones, compared with 37 percent of smartphone users in general and a scant 6.1 percent of mobile phone users.

The market for mobile video once seemed like a nonstarter in the United States. Well, 30.9 percent of iPhone users have tuned into mobile TV or a video clip from their phone, more than double the percentage that have watched on a smartphone.

Finally, 74.1 percent of iPhone users listen to music on their iTunes-equipped devices. Only 27.9 percent of smartphone users listen to music on their phones and 6.7 percent of the overall mobile-phone-toting public listens to music on their mobile devices."    (Continued via New York Times Blog)    [Usability Resources]

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