Wednesday, March 19, 2008

Reviewing Mental Models with Indi Young

A podcast interview of Indi Young ...

"In February we held one of our most popular Virtual Seminars ever, Mental Models: Getting Into Your Customer’s Head, presented by Indi Young. Indi explained her mental model method of organizing the beliefs and philosophies of users, then comparing them to the current and planned functionality, to see if the users’ needs align with the design.

When we were done with the seminar, we had a number of compelling questions left over from the seminar. In this Podcast, we got back in touch with Indi and discussed some of the more interesting ones.

Indi had some interesting opinions on:

* whether you use surveys for data collection,
* how long it will take to do a mental model assessment,
* how you ensure the accuracy of the interpretation of the data you collect,
* and much more…"    (Continued via UIE Brain Sparks, Jared Spool)    [Usability Resources]


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