Monday, March 31, 2008

Sign Up Forms Must Die

The case to avoid sign-up forms ...

"We are pleased to present an excerpt from Chapter 13 of Luke Wroblewski’s forthcoming book Web Form Design: Filling in the Blanks (Rosenfeld Media, 2008). — Ed.

I’ll just come out and say this: sign-up forms must die. In the introduction to this book I described the process of stumbling upon or being recommended to a web service. You arrive eager to dive in and start engaging and what’s the first thing that greets you? A form.

We can do better. In fact, I believe we can get people engaged with digital services in a way that tells them how such services work and why they should care enough to use them. I also believe we can do this without explicitly making them fill out a sign-up form as a first step.

But before we get into the potential of gradual engagement (your path out of sign-in “dullery”), let’s look at how the process of engaging with an online service typically works. Since 2007 was a breakout year for online video, it’s safe to assume a lot of people went on the web to post one of their videos. Perhaps they heard Google Video was a good place to do so. Upon arriving at the site, they found a link to share their video and what happened next?

... You are required to give us your email address, select a password, tell us your name, your location, verify this strange word, agree to our terms of service, and finally, you will get what’s behind the form.

Now contrast this approach with that of another online video service: Jumpcut. The primary calls to action on the Jumpcut front page, as seen in Figure 13.2, are Make a Movie and Try a Demo. Right out the gate, Jumpcut is interested in telling you how their service works and why it’s great for you. So let’s dive in.

Selecting Make a Movie brings up a single input field for the title of your movie and a few options you can use to upload media files for your movie. Selecting Upload from this list allows you to add images, audio, and video from your desktop computer. Once you do, you are put in Jumpcut’s web-based video editor. Here you can edit your movie, add styles, coordinate your audio, video, images, and more."    (Continued via A List Apart)    [Usability Resources]

JumpCut Sign-In Required - Usability, User Interface Design

JumpCut Sign-In Required


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