Saturday, April 12, 2008

AARP Relaunches Site

Designing for older users ...

"To appeal to its older target audience, the AARP Web community was designed with an emphasis on usability and readability, with larger fonts and simplified steps.

AARP The Magazine, which has tried to redefine aging with covers like its current one featuring a topless Jamie Lee Curtis, is now looking to do the same with its Web site.

Pointing to a void of online social networking for older Americans, parent organization AARP has relaunched its site with a networking community, where visitors can join online discussion groups, share photos, videos, poetry and the like. To appeal to its older target audience, the community was designed with an emphasis on usability and readability, with larger fonts and simplified steps.

Bill Novelli, CEO, AARP, said the new site was meant to meet the needs of older people who are increasingly online but aren’t addressed by existing social networks. “There are nearly 80 million boomers in America,” he said. “This influential generation comprises about one third of online users – users who may feel out of place on networking sites aimed at their children and grandchildren, but who are looking to connect with family and friends online.”

AARP also has launched a daily online version of AARP Bulletin, its monthly newsletter, at http://bulletin.aarp.org. The site features mostly AARP staff-written news as well as news feeds focusing on issues affecting the 50-plus reader."    (Continued via MediaWeek, Lucia Moses)    [Ergonomics Resources]

AARP Website - Ergonomics

AARP Website

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