Thursday, April 10, 2008

Specialist websites top shopper survey

Findability important factor in UX ...

"Shopping websites that offer a more specialist service have the happiest customers, says a new survey from Which? Online.

Specialist site, which searches and buys books from independent sellers, and the music, books and gadgets site came out top in the entertainment category.

Both scored 89% for overall satisfaction and were praised for how easy it was to find products on their site. came a close third in our poll of 5,710 people and was the most popular site – four out of five shoppers used it.

In the clothes category, lingerie specialist scored the highest.

But price was not the priority for clothes shoppers, with customers citing the range, user-friendliness and ordering and delivery procedures as key selling points. was the favourite website for electricals – customers praised the site’s ease of use and were also impressed with its simple ordering and returns processes.

But PC World’s website and Pixmania did worst in this category.
Customer service

Which? Online Editor Jess Ross said: ‘The specialist shopping websites came out top in our survey – it appears that you can't put a price on customer service.

‘With a third of UK adults going online to shop it’s going to get more and more important for retailers to put their efforts into creating a great online service that’s easy to use, value for money and quick to deliver.

‘Let’s hope that all the shopping websites can rise to the challenge.’"    (Continued via which)    [Usability Resources]

Online Shopping - Usability, User Interface Design

Online Shopping


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