Friday, April 18, 2008

Usability factor for outwardly mobile

Mobile users are buying usability ...

"Apple's much-hyped iPhone is not even legally available in Australia yet but publicity about its release overseas is already making people demand much more "usability" for their mobile phones, according to an international telecommunications survey.

The annual Mobile Landscape survey, compiled online locally by mobile software provider m.Net and the University of Adelaide, found ease of use was the most popular reason for people deciding to upgrade their handsets (95% of respondents said it was a factor), ahead of larger screens (85%), better performance (82%) and the design of the handset (78%).

This apparent focus on usability resulted in Australians overwhelmingly declaring Nokia their favourite brand (45%), followed by Motorola (14%), Sony Ericsson (11%) and LG (9%).

Few manufacturers have such dominance in the surveyed overseas markets - Samsung (43%) is an exception in South Korea - and m.Net research director Marisa Maio Mackay said that was inspired by the local preference for "easy-to-use type of handsets".

"Usability is becoming far more of an issue around handsets and this awareness has increased because of iPhone," she said. "Even though we don't have access here, it's starting to set expectations."    (Continued via, Jesse Hogan)    [Usability Resources]


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