Tuesday, June 17, 2008

iPhone Apps Appeal

iPhone applications built by developers ...

"It might have been the first Steve Jobs keynote speech that wasn't all about Apple Chief Executive Steve Jobs.

Rather than wowing developers gathered at the company's annual developer's conference June 9 with his special blend of surprise and salesmanship, Jobs kept it simple. His pitch for the heartthrob device of the moment, the iPhone 3G? It's faster, it's cheaper (at least up front). Oh, and you can get it in 70 countries.

Instead, Apple left it to developers--and iPhone software boss Scott Forstall--to put the crowd into a swoon. Up the developers came, like contestants at a junior high science fair, to plug their work. Demos came from online auctioneer eBay (nasdaq: EBAY - news - people ), mobile social-networking start-up Loopt, blogging service TypePad, the Associated Press and game developer Pangea Software. The cutest--and most telling--application might be Pangea Software's racing game, dubbed Cro-Mag Racer. It's like Mario Kart, without the controller or the console.
In Pictures: Seven Cool New iPhone Applications

Apple's plan to get developers cranking out applications for the iPhone seems to be working. "Every time I turn around, they seem to do magic," says Steve Romero, president of boutique software development shop Critical Path Software.

Pretty slick, and developers at the three-day conference were eager to find out more. Eddie Hu of Penpower was on a mission to find out if he'll be able to take advantage of the iPhone's built-in two-megapixel camera for an application he'd like to build that would allow users to take snapshots of business cards and dump the information into a contact's organizer.

Developers--and Apple--are just starting to figure out what the iPhone can do. "The problem I see is I don't know what kind of processes Apple will have on place to control the usability," says Tom Thornton, usability expert with Perceptive Sciences in Austin. Right now the iPhone is easier to use than rivals such as Nokia's (nyse: NOK - news - people ) N95. "But as you start packing new things into a phone, it always decreases usability."    (Continued via Forbes)    [Usability Resources]

iPhone Applications - Usability, User Interface Design

iPhone Applications

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