Wednesday, June 11, 2008

NH Hoteles and Philips partner for two year study into consumer well-being

UX study in the real world ...

"NH Hoteles and Philips have announced that they will conduct an intensive two-year study into the optimization of well-being amongst hotel guests. To support the research, NH Hoteles and Philips have teamed up as a first step to create a unique room at NH Hoteles’ flagship Barbizon Palace hotel in Amsterdam featuring the latest in ambient solutions. Researchers will collect consumer insights into how different room settings and technologies affect the guests’ hotel going experience and well-being as well as their interaction and relationship with entertainment systems and lighting.

Currently being specially designed and equipped, the “NH Ambient Experience” room will become functional during the summer and combine the latest innovations in dynamic LED lighting design, audio-visual entertainment and health and well-being products. Guests will be able to fully personalize their surroundings in line with their mood for example by using intuitive controls and pre-set lighting environments - static, restful effects…or dynamic ones - to help them promote an overall sense of well-being and relaxation as well as bringing an element of the personal spa into their own hotel room environment. The use of colored light, for example, can enhance guests’ moods and enrich experiences – just as the latest developments in televisions, like Philips Ambilight, clearly show.

The room will enable all types of guests, from business to leisure travelers, to experience the new state-of-the art technology in the NH Ambient Experience room. “With more and more people traveling and spending time in hotel rooms, the experience that we create for our guests in terms of personalization and well-being is a key priority. Therefore, we are constantly looking at how we can create exciting and surprising experiences for our guests,” according to Gabriele Burgio, President of NH Hoteles. The same booking procedure will be used for the NH Ambient Experience room as with other standard NH Hoteles rooms."    (Continued via Philips, putting people first)    [Usability Resources]

NH Hoteles Room - Usability, User Interface Design

NH Hoteles Room


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