Saturday, December 20, 2008

A Popping-Good Look at Brand Engagement

Brand engagement with resulting reviews ...

"If we want to see how brand engagement works, we don’t have to look any further than the Cuisinart Popcorn Maker.

Cuisinart Popcorn Maker - Usability, User Interface Design

Cuisinart Popcorn Maker

Williams-Sonoma is featuring this intriguingly designed popper on their site. It’s received 3.6 stars from the 25 reviewers. Only 9 (36%) of those reviewers gave it one, two, or three stars.

Amazon is selling the exact same popper. Yet their reviewers have a very different take:"    (Continued via UIE Brain Sparks. jared Spool)    [Usability Resources]

William Sonoma - Usability, User Interface Design

William Sonoma


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