"If we want to see how brand engagement works, we don’t have to look any further than the Cuisinart Popcorn Maker.
Williams-Sonoma is featuring this intriguingly designed popper on their site. It’s received 3.6 stars from the 25 reviewers. Only 9 (36%) of those reviewers gave it one, two, or three stars.
Amazon is selling the exact same popper. Yet their reviewers have a very different take:" (Continued via UIE Brain Sparks. jared Spool) [Usability Resources]