Thursday, May 14, 2009

Making $10,000 a Pixel: Optimizing Thumbnail Images in Search Results

The thumbnail image in search results ...

"In search results, the old adage a picture is worth a thousand words rings true. When it comes to making your search results more efficient to use, more relevant, and more attractive, images reign supreme. There is simply nothing else on your search results pages that can come close to offering the same potential as thumbnail images for dramatically increasing your conversion rates and revenues.

While your Web site’s image requirements are likely unique, there are some common pitfalls you might encounter in using images in your search results. The good news is that you can easily avoid most of these mistakes with awareness and a little foresight.
Best Practices for Thumbnail Images

Why do most Web sites use thumbnail images in search results? There are two very good reasons:

* helping users identify relevant search results
* reducing pogosticking—that is, customers’ bouncing back and forth between search results and the items at their links’ destinations

Research consistently shows that well-crafted images make excellent use of the limited screen real estate on search results pages and play a crucial role in providing the information scent people need to navigate search results effectively. Simply put, pictures sell content."    (Continued via UXmatters, Greg Nudelman)    [Usability Resources]

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